Rides designed for wonder

Preston & Barbieri: safety, quality, fun!

Preston & Barbieri logo

Preston & Barbieri creates world-class amusement rides - from the timeless bumper car to innovative, customized attractions for theme parks and funfairs worldwide. What sets us apart? Reliability, tailor-made solutions and complete support, from design to after-sales.
Ready to take your park to the next level?

Preston & Barbieri: Amusement Ride Manufacturers
CAD design of a roller coaster track and 3D rendering of ride components at the Preston & Barbieri engineering office

Preston & Barbieri stands among the world’s leaders in ride manufacturing:

  • Customization – rides tailored to your vision

  • Reliability – durable, safe, consistent performance

  • After-sales support – service, parts, training

  • Turnkey projects – from concept to park opening

  • Innovation – modern tech and design excellence

 

No room for doubts! With Preston & Barbieri you’re in safe hands:

  • Proven experience – decades of global projects

  • Transparent process – clear steps, shared goals

  • Certified safety – international standards guaranteed

  • Flexible solutions – scalable to your budget

  • Long-term care – maintenance and upgrades assured

Welder in protective mask assembling a steel ride structure at the Preston & Barbieri factory in Reggio Emilia

When ride technology
becomes art

Our production is designed and manufactured using the most advanced technology and first-class materials, always putting passenger safety first.

For export, each ride is manufactured in compliance with the regulations of the destination country and its local weather conditions.

Emotions in motion

Creating a ride is not just about assembling steel and technology. It’s about designing an emotion that lasts. For 70 years we have been masters in building rides and attractions for amusement parks worldwide, combining design, safety, and innovation.
Every project is tailor-made, using certified materials and the highest level of customization.

Preston & Barbieri classic carousel installed in St. Peter's Square in Rome, with hand-painted decorations and carved horses
Preston & Barbieri Wave Swinger ride lit up at night, seen from below with riders in flight

A ride is not just an attraction, it’s a memory that lasts forever.
More than 50 attractions worldwide, a company that keeps innovating.
If you dream of a unique attraction, contact us.

Watch the art come to life

Aerial 3D rendering of a full theme park project designed by Preston & Barbieri, with roller coaster, carousel, tower ride and water attractions

Projecting the perfect fun

Our planning office is ready to study with you special decorations in order to match the theme of your park.

Manufacturing standard are EN 13814 for steel structure including EN 60204 for electrical equipments.

Side view of the Preston & Barbieri carousel in St. Peter's Square, Vatican City, with Bernini's colonnade and obelisk in the background

Preston & Barbieri s.r.l. is an Italian amusement company formed in 1954

In earlier stage, the production line was only for bumper cars and Bumper Cars buildings. A few years later, this production line was expanded to include Kiddie Rides, Ferris Wheels, Telecombats, Polyps, Rock and Rolls and today the major rides such as the Splash Battle, 4D Dark Ride, Merry Go Round Musik Express, Wave Swinger, Monorail, Tower, Roller Coaster, Flume Ride to name a few.

Collage of Preston & Barbieri rides: cupcake teacup ride, family roller coaster with riders, and illuminated thrill ride at night

Currently we offer a total of 50 different rides


Our rides are sold worldwide. Our primary factory has a total of 20,000 square meters, of which 12,000 are covered and is located at 19 Cocchi Street in Reggio Emilia, Italy.

Branches for FRP plastic and electrical components are located nearby and are under full control of the Company’s engineering staff.

Collage of Preston & Barbieri attractions: family roller coaster with riders, themed dark ride tunnel, and character-themed swinging ride
Jolly Roger pirate ship ride by Preston & Barbieri, with themed wave decorations and pirate-style entrance

We are 70 employees working worldwide

We are pleased that these figures place Preston & Barbieri among the largest manufacturers in the world specialized in the construction of equipment for amusement, leisure and theme parks.

amusement ride manufacturers
Preston & Barbieri technicians welding and assembling steel ride components in the Reggio Emilia workshop
Preston & Barbieri technicians welding and assembling steel ride components in the Reggio Emilia workshop

Our Partners

Find our products around the world